Business History 

LEGO is the world-renowned line of construction toys – interlocking plastic bricks. Transitioned from a carpenter’s workshop to a global enterprise. Products have gone extensive development but the foundation remains the same – the LEGO brick that has been named the “toy of the century” twice. In fact, the name LEGO is an abbreviation of the two Danish words “leg godt” meaning “Play well”. 

About Us

Our ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility. Our culture is based on openness, trust & our core values - Creativity, Imagination, Fun, Learning, Quality & Care – which are reflected in everything we do.

Monthly Mini Build

A Monthly Mini Build is a special event that takes place at LEGO Certified Stores all across the world. 

Monthly Mini Builds in Middle East takes place on the first Wednesday of every month. . Kids ages 6-14 may participate, although anyone younger than this age must be accompanied by an adult/guardian. By visiting a LEGO Certified Store, they can watch the monthly model being built and then receive one for free and a certificate with their name on it that they completed the session. 
There's a different mini model to build each month and it gives kids a chance to get some free LEGOs, improve their building skills, and meet other kids who are just as crazy about LEGOs as they are. The models will not be for sale at any time

The objective of the whole event, is that we want kids to come to our stores and learn how to build a mini. As well to engage and educate themselves and use their creativity and imagination while building their mini builds.